SEO is Search Engine Optimization is a study of how Search Engines work and what people usually look for, in order to get more of search engineers from the organic listings on a search engine. A Search Engine such as Yahoo and Google index all the pages present in the web, and when someone enters a queries in their search box engine, it returns relevant results from those indexed pages. SEO has become important with many websites competing for the top spot in the organic listings of the Search Engines.
Search Engine Optimization is a process of improving the visibility of a web page or a website in search engines to get a search results. In general, the earlier higher on the page, and more frequently a site appears in search result list, the more a visitor it will receive from the search engines. SEO may target different kinds of searches, including local searches, image searches, video searches and industry-specific vertical search engines. This gives a website a web presence.
SEO as an marketing strategy, SEO considers how the search engine work and what people usually look for. Search Engine Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the no of back links, or inbound links, is an other SEO tactics.
SEO Technology Advantage:
→ SEO is very easy to learn as it does not require any coding.
→ Job Opportunity is high in the IT Market.
→ Non IT Background also can get into IT Jobs.
→ SEO provides you a High Returns as is a one time investment with no recurring costs number of relevant and targeted traffic to a website, who are interested in its products or services, in turn benefiting its business.
→ SEO can be worked as Freelancer mainly for house wives, people who have their own business.
→ SEO is among the most cost-effective ways of internet markets, giving you broadened markets, greater brand image and higher sales.
→ SEO is a Long Term Benefit.